Though it’s been over two years since the shift to EMV cards began, many business owners still have questions about this new technology. This means that you, as a practice owner, have more liability for fraudulent transactions and identity theft than in times gone by. These next-generation credit cards have not only improved the security of transactions-they have also successfully shifted liability of credit card fraud and identity theft toward the merchant. The new credit cards, commonly called “smart cards” or “chip-and-pin cards.” ![]() ![]() EMV is updated technology, compared with the swiping readers of the past. ![]() EMV, the abbreviation for Europay, MasterCard and Visa, is the worldwide standard for credit cards which utilizes computer chips to authenticate chip-card transactions.
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